Julianne Schwietz, MA, CPCC - December 2012

“I don’t know what to call what I need.”

This conversation came out of a meeting with a recent client of mine. This is a woman who owns her own blossoming business, TV show, and will have her first book published soon. She flys from NYC to LA for public appearances and to meet with those who want to learn from and about her.

“Then describe the need or desire you have,” I asked.

“I am pulled in a million directions. I want to stay true to myself and my core values. I want to stay clear about the path I want to take in doing this work. It is so easy to be swayed by well-meaning people and ideas and to be influenced by those whose job it is to influence. I think I need a personal manager, a shepherd of sorts, or…”

“A coach?” I suggested.

She looked at me skeptically. It became clear that ironically, the clarity that results from a trusting coaching relationship had not been clearly defined in her understanding of coaching. But of course, as with most human experience, the knowing comes with the doing. Unless a person has heard someone relate their own personal experience in working with a coach, the explanation can sound like a really good commercial.

Clarity and Confidence through Coaching

While really good commercials sell us on products of all kinds, human relationships, personal growth, and fulfillment, are not commodities. Instead, these are investments. We invest ourselves in the lives of others, in our work, in our faith, and in our own lives. Coaching is about helping individuals get clear about priorities that influence these investments.

Coaching is always done for the sake of the client. A coach enters this honored place of trust without the same stake a family member, or friend, has in the client’s life. In this way, the coach is a neutral observer who looks out for the absolute best welfare of the client.

Everyone has their own best knowing. The work of the coaching relationship is to assist the client in seeing, trusting and building confidence in that knowledge. Where there are blind spots, the coaching relationship allows and expects to unveil the unseen for the sake of the client.

What is a Coach?

We can list all kinds of coaching formats… leadership coaching, executive coaching, life coaching, spiritual coaching, relationship coaching, career coaching, and more. Know that what differentiates these is often the background and interests of the coach. A coach will often specialize in one or more of these areas, thereby narrowing the focus of their practice and to whom they avail themselves. Regardless of their specialty, a coach has a future focus on the cognitive, emotional, and spiritual aspects of individual growth toward potential.

In comparison, a personal trainer focuses on the body, muscles, possibly nutrition, and the physical aspects of strengthening. A therapist often has a focus on the past in order to fix or tend to a diagnosis related to mental health. A mentorship is commonly about one person passing on their learning to another in order to assist them in a particular field or way of being/doing.

What’s in it for the coach?

Coaching done right is fulfilling, rewarding beyond measure, and challenging like crazy! Think of brain science, emotional intelligence, spiritual joy, epistemology, and human potential as the driving forces behind the work of a coach. Think of empathy, positivity, and maximization as the strengths of a coach. The job of the coach is to couple her interest and study of these forces, with her own strengths, to point laser light into the life of the client to help him/her see what is less visible to their own knowing. This is done through deep listening, powerful questions asked by the coach and the sincere interest on the part of both to assist the client in reaching their coaching goals.

Is Coaching Right For Me?

Each person has their own goals and motivations in life. What are you doing to invest in your own fulfillment, potential, joy, growth and/or movement and improvement? Consider entering into a coaching relationship. It will change your life for the better. My work as a coach guarantees it!

Julianne Schwietz, MAHD, CCPC, has her bachelor’s degree in Oral Communication from St. Catherine University; her master’s degree is in Human Development from St. Mary’s University; and her coaches training and professional certification from the worldwide Coaches Training Institute. Julianne enjoys coaching clients with a focus on personal leadership style, relationship building, communication, storytelling, public speaking, and notching up personal growth and development toward best-self potential.

Coaching relationships with Julianne may be explored and designed through Arthur Maxwell. Call 763-432-0629 or email for a confidential conversation regarding structure, cost, scheduling and more.

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